Protein Agency is a global brand consultancy specialising in cultural insight, strategy, and brand activation.

Since 1997 we have been helping brands make sense of the world around them, giving them the tools and knowledge to make better, more impactful decisions.

We bring the deep cultural knowledge and local perspective our clients need to build initiatives that matter to people, are attuned to culture and aligned to their brand.

Our services are grounded in the belief that to create real change, brands need to connect with the niche communities who are driving cultural shifts at both global and hyperlocal scales.

What we live by

1.

WE CHALLENGE FOR A BETTER WAY

We use the power of curiosity to confidently make meaningful progress.

2.

WE COLLABORATE FOR POSITIVE IMPACT

Our community helps us create a positive impact in the world.

3.

WE GROW TOGETHER

We work with compassion and care and we’re always open to learn.

4.

WE INVEST IN OUR COLLECTIVE FUTURE

We are all proactive stakeholders with a part to play in who we become.

5.

WE FIND THE FUN IN ALL WE DO

We keep it light and make time for play.

Our clients

“Flexible, mega experts, very easy to work with and super professional”

Casper Hermanns, Director Consumer and Market Insights, Jordan Brand at Nike